1. Information We Collect
At MarketShift, we collect information to provide better services to our users. The information we collect includes:
Personal Information
- Account Information: Name, email address, phone number, and password when you create an account
- Profile Data: Company name, job title, industry, and business size
- Communication Data: Information you provide when contacting our support team or participating in surveys
- Transaction Information: Payment details, billing address, and purchase history
Technical Information
- Device Information: IP address, browser type, operating system, and device identifiers
- Usage Data: Pages visited, time spent on our platform, click-through rates, and feature usage
- Location Data: General geographic location based on IP address (with your consent)
- Cookies and Tracking: Small data files stored on your device to enhance your experience
2. How We Use Your Information
We use the information we collect for various purposes, including:
Service Provision
- Creating and managing your account
- Processing transactions and orders
- Providing customer support
- Delivering requested services
Business Operations
- Analyzing usage patterns and trends
- Improving our services and features
- Personalizing user experience
- Preventing fraud and ensuring security
Marketing & Communication
- Sending promotional emails (with consent)
- Notifying about service updates
- Conducting market research
- Sharing relevant product information
Legal & Compliance
- Complying with legal obligations
- Enforcing our terms of service
- Protecting our rights and property
- Resolving disputes
3. Information Sharing and Disclosure
We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:
We work with trusted third-party service providers who assist us in operating our business, such as payment processors, email service providers, analytics companies, and cloud hosting services. These providers have access to personal information only to perform these tasks on our behalf.
We may disclose your information if required by law or in response to valid legal process, such as court orders, subpoenas, or government requests. We may also share information to protect our rights, property, or safety, or that of our users or others.
In the event of a merger, acquisition, or sale of assets, your personal information may be transferred to the acquiring entity. We will notify you of any such change in ownership or control of your personal information.
We may share your information with third parties when you explicitly consent to such sharing. You have the right to withdraw your consent at any time by contacting us or adjusting your privacy settings.
4. Data Security and Protection
We implement comprehensive security measures to protect your personal information:
Encryption
All data is encrypted in transit and at rest using industry-standard protocols
Secure Infrastructure
Hosted on secure, monitored servers with regular security audits
Access Control
Strict access controls and employee training on data protection
Important Security Notice
While we implement robust security measures, no system is 100% secure. We encourage you to use strong passwords, keep your login credentials confidential, and log out of shared computers. Please contact us immediately if you suspect any unauthorized access to your account.
5. Your Privacy Rights
You have the following rights regarding your personal information:
| Right | Description | How to Exercise |
|---|---|---|
| Access | Request a copy of the personal information we hold about you | Contact: [email protected] |
| Rectification | Correct inaccurate or incomplete personal information | Update your profile or contact our support team |
| Erasure | Request deletion of your personal information (subject to legal requirements) | Contact us with your request - we will evaluate within 30 days |
| Portability | Receive your data in a structured, machine-readable format | Submit a formal request through our support channels |
| Restriction | Limit how we process your personal information | Adjust your privacy settings or contact us directly |
| Objection | Object to processing based on legitimate interests or direct marketing | Use opt-out links or contact our privacy team |
6. Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your browsing experience and analyze our website usage:
Essential Cookies
These cookies are necessary for our website to function properly:
- User authentication and session management
- Shopping cart functionality
- Security and fraud prevention
- Load balancing and performance
Analytics Cookies
Help us understand how visitors interact with our website:
- Page views and user behavior analysis
- Performance monitoring and optimization
- A/B testing for improvements
- Conversion tracking
Cookie Management
You can manage your cookie preferences through:
- Our cookie settings panel (accessible via the cookie banner)
- Your browser's privacy and security settings
- Opt-out tools for specific advertising platforms
7. Data Retention
We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy or as required by law:
Active Accounts
Data is retained while your account is active and for a reasonable period after closure for legal and business purposes.
Marketing Data
Contact information for marketing purposes is retained until you unsubscribe or request deletion.
Legal Compliance
Some information may be retained longer to comply with legal obligations, such as financial records.
8. International Data Transfers
MarketShift may transfer your personal information to countries outside your residence for processing and storage. We ensure appropriate safeguards are in place:
- Adequacy Decisions: Transfers to countries with adequate data protection laws
- Standard Contractual Clauses: EU-approved contracts with data processors
- Binding Corporate Rules: Internal policies approved by supervisory authorities
- Certification Schemes: Participation in recognized privacy certification programs
9. Children's Privacy
Age Restriction
Our services are not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16, we will take steps to delete such information promptly.
If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at [email protected] so we can take appropriate action.
10. Contact Information
If you have any questions about this Privacy Policy or our data practices, please contact us:
Quirino Avenue
Davao City 8000, Davao del Sur
Philippines
11. Policy Updates
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make material changes:
- We will notify you via email or prominent notice on our website
- The updated policy will include a new "Last updated" date
- Significant changes will be highlighted in the notification
- You may be given time to review changes before they take effect
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.